PREP Explain how music videos use media language to promote their artists. Refer to the pair of music videos you have studied from the list below in your answer.
Our music videos are Wheatus Teenage Dirtbag Avril Lavigne Sk8ter Boi
HOW TO ANSWER: Media language points to consider:
the prioritising of the star / the group; the privileging of the star / the groups in the frame
authenticating the star's performance / the band's performance to show their skills
the use of close ups; lip syncing to camera; eye contact with the audience
- How do they use it to promote the artist
- How much are they in the frame/video
- Teenage dirtbag - lost eyes, wants to belong, dream world. Everything is delivered on his face.
- Sk8ter boy-
Music videos use lots of media language to promote their artists. In Avril Lavigne's music video, she is the main splash and there are lots of close up shots of her lip syncing the song. In the video, we also see lots of people following her and going to her public concert on the street which then shows the audience that she is very popular and loved by people. Avril also makes a lot of eye contact with the audience which makes it seem like she is speaking directly to the audience. In teenage dirtbag, we see the band performing the song in the gym of the high school. Seeing the band play the instruments and sing to the camera compels the audience into thinking they have a lot of talent and are driven by their work. There is quite a lot of close up shots of the band singing which makes the audience believe that they are very talented and good at singing.
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Sk8r Boi - AV: Good subject knowledge and understanding shown, but aim to write in a bit more detail.
ReplyDeleteWheatus – Teenage Dirtbag (TD) and Avril Lavigne – Sk8er Boi (SB)
• SB’s use of lip syncing to camera promotes Avril Lavigne as the artist as she is singing to the audience directly
• SB’s use of multiple close ups of Avril Lavigne, further emphasising her status as the artist and her distinctive grungy ‘look’ which she is known for
• SB’s use of a range shots of Avril Lavigne looking directly into the camera to connect with her audience
• Avril Lavigne’s dominance of screen time allows for the audience to understand that she is the artist.
• TD’s sweeping use of pans to show the band performing as a collective emphasising their musical skill and to promote this to their audience
• TD’s use of MCU of the individual band members playing their instruments to further emphasis their status as the main artists
• TD’s increased pace in edit as the video reaches its climax, accompanied by the adoring fans, promotes the band to the audience as we see them being appreciated by fans.